Landing Pages

Landing pages are very critical for any promotional marketing plan.
The reason why you want to direct your paid traffic to a landing page
vs. your homepage is that your landing page displays Call to Actions,
which is an advertising and marketing concept, a request/direction to
do something — often the next step that a consumer could take toward
the purchase of a product or service.

Despite what many people will tell you, there are no hard-and-fast rules when it comes to call-to-action buttons. Yes, it’s true that large, colorful buttons, surrounded by plenty of space are usually the most successful, but it’s important that you tailor each button to the primary task of the web page in question, whether it’s to Signup, Checkout, Register or anything else. Call-to-action buttons are the most powerful tools at your disposal.

Generally speaking, call-to-action buttons should be simple and clear. They must stand out and grab a user’s attention. Everything must be carefully considered, from the trigger words used to colors, sizes, shapes and positioning. These buttons must be highly visible, but not so garish that they render your site ugly or unbalanced.